For any suits out there wondering why you should care about podcasting, here's a clue:
Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives.
When asked, "Which offers are 'very effective' for generating high-quality leads?" marketers in all three areas studied - technology services firms, and business software and hardware - put Blog and the Podcast in the top five.
About a quarter of those surveyed considered podcasts "very effective" tools for generating leads.
The information comes from Marketing Sherpa's annual survey of business technology marketing executives. About 1,900 responded to the survey.
Via Podcasting News