(un)ConCast

(un)ConCast

Featuring unconference sessions and other related discussions from around the Southeast.

Channel: Technology

BlogSavannah - PR and the Blogger with Jennifer Abshire

by Amber Rhea, February 10, 2007 - 7:46pm

Show notes

In our third podcast from the BlogSavannah Un-Conference '07, Jennifer Abshire, President of Abshire Public Relations and Marketing, leads a discussion on how blogs are affecting the PR industry. One of the central themes: the conversation is already happening, so you might as well host it in your space.

Length: 29:30 minutes
File size: 27.01 MB

This file was played in a web browser 2 times and downloaded 396 times when statistics were kept between May 12, 2008 and October 4, 2009.

Tags: Blogs, BlogSavannah, Jennifer Abshire, marketing, PR, public relations, Savannah, unconference

griftdrift's picture
griftdrift

It kinda cracks my up to hear people talking about blogging and the sound of ftantically typing fingers in the background.

Posted on February 11, 2007 - 12:02pm

Rusty Tanton's picture
Rusty Tanton

Ha! Those were most likely mine. I type really loud. Did you hear where I asked your question?

Posted on February 11, 2007 - 12:11pm

griftdrift's picture
griftdrift

I did! It's pretty interesting to here real live PR people struggle with blogging concepts. I think everyone missed the very good point that its much less about the structure or credibility of blogging. It's all about the RSS. RSS could be a huge marketing tool. Especially for old media like papers. I've been a subscriber to the St Pete Times and the Lakeland Ledger for nearly a year. Why the heck would anyone waste time and resources on a fancy email newsletter when you could just push a feed?

Posted on February 11, 2007 - 12:18pm

Rusty Tanton's picture
Rusty Tanton

I think one obstacle to everybody seeing how awesome RSS is is that it's hard to explain in one or two sentences. You might ask a room full of people "how many of you are using RSS?" and maybe 10 percent of them would raise their hands. But if you ask them "are you using Google Reader, MyYahoo, X program, Y program, Z program, etc.?" that number might go up to 20 or 30 percent. So media companies might be more prone to blow the idea off because they think only 10 percent of people are using RSS, when in reality a lot more probably are and just don't know it.

Posted on February 11, 2007 - 12:32pm