The first of what I intend to be a series of blog posts about the business value of podcasting is now up at the What a Concept! blog. An excerpt:
Podcasting can bring more of a human voice to business. Hearing people's voices, especially when those people are not just reading from a script, makes your organization seems more real. It's a reminder that there are actual people behind the business. This serves to further the humanity of the business by allowing customers to feel less like "just a demographic."
Check it out... and stay tuned for more. Thanks to Sherry for giving me the opportunity to write these for her site.